下載App 公眾號 登錄

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
出版社:HarperCollins
出版時間:1994-03
頁數:143
開本:32
虛構:非虛構
ISBN:9780887306662
1家庭擁有
0條書評筆記
在小花生App為孩子
建立免費電子書房
寫書評

圖書介紹

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
還沒有花友書評，開始
誰家擁有這本書（來自小花生App）
9歲
8年前 放入書房